Creative Technologist & Systems Engineer — turning ambiguity into scalable systems across marketing, automation, AI & operations.
Over my career I've taken products from 0 to 1 and scaled legacy systems to handle millions of requests. I specialize in translating vague, high-stakes requirements into concrete technical roadmaps that teams can actually execute.
My focus is enabling teams to ship faster and systems to run smoother — building the infrastructure that lets a business grow without hitting a wall.
The tangible footprint of the systems I've engineered — measured in speed, scale, and revenue.
An AI-powered video verification system that cuts return-to-origin fraud across e-commerce fulfilment.
An AI-powered video verification system that cuts return-to-origin fraud across e-commerce fulfilment.
End-to-end Salesforce rollout for a 500+ person org — reducing manual data entry by 70%.
End-to-end Salesforce rollout for a 500+ person org — reducing manual data entry by 70%.
A retention engine unifying WhatsApp, Email & SMS — driving $2M+ in incremental revenue.
A retention engine unifying WhatsApp, Email & SMS — driving $2M+ in incremental revenue.
A single pane of glass for KPIs, attendance and inventory across multiple warehouses.
A single pane of glass for KPIs, attendance and inventory across multiple warehouses.
A Python agent aggregating five data sources into daily executive reports — zero manual effort.
A Python agent aggregating five data sources into daily executive reports — zero manual effort.
A scalable video platform serving 10k+ concurrent students without buffering.
A scalable video platform serving 10k+ concurrent students without buffering.
Learning human behaviour and market dynamics through direct, front-line engagement.
Realizing that scale comes from repeatable processes — not from manual effort.
Orchestrating complex technology stacks for cross-functional teams at speed.
Wiring LLMs and automation agents directly into core business operations.
Designing the next generation of operations for high-growth companies.
Strip away the non-essential. Code should read clean, design should feel intuitive, and systems should explain themselves.
Speed is never an afterthought. From rendering to assets, every millisecond earns — or loses — attention.
Build for today, architect for tomorrow. Design systems that absorb growth instead of demanding a rewrite.